Monday, February 21, 2011

Behind the scenes: Emma Berg + Kevin Kramp promo shoot

Today, I spent the afternoon styling the promo shoot for Emma Berg and Kevin Kramp's dual MNfashion Week show. We shot at the new martinpatrick3/I.D. (inside design) space in the Warehouse District, fresh off opening its doors last Friday. Photographer Robb Long snapped each model - Emma's and Kevin's - in the parallel yet mirror opposite spaces, and he'll join the two in post-prod with his signature glossy style. I'm excited to see the final product. The images will also appear in an upcoming issue of The Journal.

[Charlie at work on Mary's hair]

Also on hand were MNfashion producer Emily Blanche, who is also producing the show on April 15; hairstylist Charlie Brackney, who just opened his own salon HAUS in South Minneapolis; and Vision model Mary Cann (back from a stint in Singapore where she nabbed a bunch of high-profile spreads).

[Emma discusses the shot with Robb and Emily]

Though the space is yet to host its grand opening (look for that to come in April), it was in impressive shape, expanding from martinpatrick3's cozier former digs a few blocks down and giving their gorgeous product room to breathe.

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