Last month, commissioned rising graphic designer Caroline Royce to create flyer art for a fashion show I was producing for vitaminwater/Glaceau for the product launch of its ZERO line. She did an interesting blog on her creative process for the lovely flyer art. Here's what she had to say:
I got an email from local freelance fashion writer/stylist Jahna Peloquin about a fashion show presented by Vitaminwater ZERO. They wanted a poster done, and her description was something "whimsical, elegant, like an abstract sketch of a woman from the 40's" or something. So, I that's what I literally did.
I wasn't going to be able to sketch out what I wanted to by hand. I looked up some images from google and found one. I then used my wacom tablet in photoshop to trace a rough yet elegant sketch of her. I was going for something much like Garance Doré does with her fashion sketches. Photoshop wasn't quite good enough to achieve this look. Plus, it would turn out lo-res and gross. On a whim, I decided to see what would happen if I put the .psd file into Illustrator and did a live trace. The results were surprisingly perfect. It made the lines clean, dramatic, stylish, and best yet: hand-drawn.
The swooping colors were based off of some vitaminwater flavors. It modernized it a bit, and also looks like my work. My boyfriend also pointed out that it looked like a runway. I was like, "oh yeah! duh!"