Instead of heading to the Envision runway this fall, local designer Jenny Carle has opted to launch her fall 2011 collection quietly on her website. Part of the reason: Carle is planning to make the move to L.A. this winter. The hazy quality of the lookbook, shot by Stephanie Hynes on the beaches of L.A., favors an overall feel instead of showing the garments clearly, so it's hard to make much of an assessment, but there's a lot to like here. The collection is a clear departure from Carle's vintage-inspired, cutesy babydoll stylings she's become known for over the past few years in the Twin Cities fashion scene - and while her signature style has made her a popular seller at local stores like Cliché, it's refreshing to see her moving in an edgier and more sophisticated, but no less commercial direction. Carle tells me some of the one-of-a-kind pieces made from reclaimed fabrics have already been sold, but the rest is available at Cliché.
Photo credits:
Photography: Stephanie Hynes
Hair & makeup: Megan McNamara
Jewelry: Tea Tree Designs
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