Editorial: Alexandria Brouhard in "Cream of the Crop"

Ignite face-of-the-moment Alexandria Brouhard stars in this gorgeous editorial from the Spring 2012 issue of Minnesota Bride, photographed by the esteemed William Clark and styled by Hollie Mae Schultz. It's one of the final shoots creative directed by former Minnesota Bride editor Mary O'Regan, who recently departed to Seattle for an editorial position with Nordstrom. Her vision, eye and passion will be missed, but you can follow her adventures to come at her blog, artofwore.com.






Minnesota Bride Spring 2012 | "Cream of the Crop"
Model: Alexandria
Photographer: William Clark
Fashion Editor: Mary O'Regan
Senior Art Director: Janet McLaughlin
Stylist: Hollie Mae Schultz
Hair and Makeup: Andrea Holton
Photo Assist: Heather Byington

Ivey Awards releases annual campaign images

Last Thursday, I attended a VIP and press preview for the Ivey Awards as they unveiled their advertising campaign. And this isn't any ad campaign: the gorgeous photography by William Clark (whose clients include METRO Magazine, Minnesota Bride, Target, and Mall of America) is always a staple of the campaign, as is the beautiful art direction, settings and costumes.

["The Script" dress by dj gramann II]

"After we finish, every year we think, how are we going to top this next year?" Clark said during the preview. With the merging of design, theater, fashion, and art direction (which came courtesy of FAME Retail Agency), Clark said, "It takes a village" to pull the campaign together.

This year's campaign was built around four "heroes" to be featured in the four primary shots for our promo materials. Each hero wears a custom, hand-crafted garment meant to echo an aspect of the theatre (script, music, drama) made by an up-and-coming Minneapolis fashion or costume designer, and done pro bono for the IVEY Awards.

One of them is a huge gown with a 12 foot train made up of sheets of paper ("The Script" dress by local costumer dj gramann II) to emulate the playwright; another, "The Pin Cushion," as a reference to costume designers (by costumer Lisa Conley); another, "The Writer," inspired by an ink well (by costumer Shannon O'Black); and another meant to mimic the drama of the red curtain has a 30-foot train which will be photographed dangling off of a Juliet balcony at a local theater (by fashion designer Ariel Bock), all shot at iconic theaters around Minneapolis such as the Southern and the Fitzgerald.

The Ivey Awards, a production by Scott Mayer and Mitch Kelly, takes place September 19 at the State Theatre. Find out more about the Ivey Awards at www.iveyawards.com.

["The Composer"]

["The Writer" ink dress by Shannon O'Black]

["The Red Curtain" dress by Ariel Bock]

["The Pin Cushion" dress by Lisa Conley]

Editorial: METRO Magazine's 'One Horse Town'

METRO Magazine's summer editorial takes Vision model Mary Cann to small town Minnesota. On the shoot, Mary says, "I've been wanting to do a grungey, small-town editorial for years, and it finally came to fruition for the July issue of METRO magazine (where I'm senior fashion editor). The model, Mary Cann, was amazing — so perfect for this vibe, and a total pro. Our photographer, William Clark, nailed the aesthetic and really understood my vision." The spread also features some pieces by local jewelry line Cocoquette, whose designer Andrea Oseland was the spread's fashion stylist. Click here for behind-the-scenes images from the shoot.






Senior Fashion Editor: Mary O'Regan
Photography: William Clark
Styling: Andrea Oseland
Talent: Mary Cann/Vision Management Group
Hair & Makeup: Angelica (Moore Creative)

Styling: Minnesota Bride shoot

Out this month on local newsstands is the spring/summer issue of Minnesota Bride, in which I styled a bridesmaid dress spread. Shot by William Clark, produced/creative directed by Mary O'Regan and modeled by Vision's Elle Williams with hair/makeup by Fatima Olive, I added in some local designs (floral hair accessories by Anna Lee's Ruby3, jewelry by Bionic Unicorn and a dress by Christopher Straub) and local accessories shop StyledLife, in addition to Neiman Marcus and various local bridal shops. This story should give hope to all those reluctant bridesmaids out there and serve as inspiration for newly engaged women. It is entirely possible to select cute, modern, re-wearable bridesmaid dresses.

Dress by Christopher Straub, earrings by Bionic Unicorn

Accessories from StyledLife

Jewelry by Bionic Unicorn, floral hair accessory by Ruby3

Sneak Peek: Minnesota Bride shoot

[Photo courtesy art of wore]

Yesterday I had the privilege of styling a bridesmaid shoot for Tiger Oak Publications' Minnesota Bride. Under the direction of Fashion Editor Mary O'Regan, I selected bridesmaid dresses with a chic cocktail feel versus a more traditional look, and thanks to the amazing talent of photographer William Clark, Vision model Elle Williams, and the modern design of the aloft Hotel, the shoot was definitely more editorial and high fashion than one would expect. Here's a preview shot and recap courtesy of Mary's art of wore blog, featuring a dress from Christopher Straub's Spring 2011 collection.