Tuesday, August 31, 2010

Hot photos: Hannah von der Hoff by Filipe Marques

[Photo by Filipe Marques]

Loving these dramatic shots of statuesque actress/gal about town Hannah von der Hoff by photographer Filipe Marques. (More after the jump.)

Photo: Filipe Marques
Model: Hannah Von Der Hoff
Hair: Andy Doan
Make-up: Allison Aubuchon
Styled by: Hannah Von Der Hoff

Lady Gaga debuts new song at St. Paul show

On Monday night at the Xcel, Lady Gaga brought the house down - and revealed a new song, "Living on the Radio." Lucky us!

MTV, New York Magazine, and Perez Hilton all report on the news.

City Pages has a review by Andrea Swensson and a slideshow of show images by Nick Vlcek and Gaga's little monsters by Ben Clark.

Tony Nelson has a great photo set for Metromix.

Jon Bream offers an outfit-oriented recap of Gaga's show. Chris Riemenschneider also has a pro-con review.

Though not a photographer by trade, Kelly Merchant also has a particularly great photo set on Facebook.

METRO's Mary O'Regan launches fashion blog

[Photo via artofwore.com]

Ever wondered how fashion spreads come about? METRO Magazine fashion editor Mary O'Regan just launched a new blog that gives you a glimpse into her creative process - including inspiration tears, and national fashion news. Add artofwore.com to your blogroll now.

Monday, August 30, 2010

RetroRama at the Minnesota State Fair

[Photo by Nic Marshall]

Miss RetroRama 2010 the first time around? Or just looking for a second dose, with a State Fair twist? You're in luck! RetroRama is back and minaturized as part of the Minnesota History Center's Minnesota History Day at the Fair.

Step right up, ladies and gentlemen, for history-inspired designs by five of the Twin Cities' most talented, imaginative and skillfull fashion designers:

Ivan Idland (providing his take on the 1920s)
Joy Teiken of Joynoelle (offering 1930s Old Hollywood glamour)
George Moskal (a vision of 1940s beachwear)
Max Lohrbach (1950s prom reimagined)
Kerry Riley of Needle & Black (lingerie-meets-the-pool via the swingin' 60s)

MINGLE with other retrophiles in your vintage finest;
WATCH as the designs hit the runway, via lovely Ignite Models;
APPLAUD as the designers take their bows;
and grab a corn dog while you're at it!

The Minnesota Historical Society will also be presenting its other programs throughout the day at Carousel Park, including the Nine Nights of Music, Global Hotdish Variety Show, a Minnesota History Trivia Smackdown, and more: http://www.facebook.com/event.php?eid=102909659768450

A presentation of Minnesota Historical Society and MNfashion.

Styled by Jahna Peloquin with additional accessories from Lula's Vintage Wear and Ignite Models Inc, hair by Catlin Weston, and makeup by Ashley Kilcher.

Sunday, September 5
2-2:45 p.m.
Minnesota State Fair Carousel Park
1265 Snelling Ave N
Saint Paul, MN

Teaser: Joynoelle Spring 2011 RTW lookbook

[Photo by Brian Bradshow]

Joy Teiken of Joynoelle posted this teaser image from her Dr. Seuss-inspired Spring 2011 Ready-to-Wear collection lookbook. Pictured: "The Cat in the Hat" coat, as worn by Ignite Models' Caroline Bayard.

Whitney Fransway for DJ Premium

[Image courtesy DJ Premium]

Whitney Fransway, a Minnesota native represented locally by Ignite Models, has been making waves since hitting L.A.

Her latest campaign: L.A.-based online retailer DJ Premium, which carries such brands as Diesel, Sass & Bide, Charlotte Ronson, Cheap Monday, and L.A.M.B. I'm looking forward to seeing more of Fransway, now signed with Factor (formerly ELITE), in the coming months. Visit Ignite Models' blog for more on Whitney.

Sunday, August 29, 2010

Fashion link roundup: Weekend edition

[Ashlee Walker; photos by Pixie Market, via Refinery29]

Vision model Ashlee Walker was featured in a Refinery29 post on how to style your bangs; the shots are from her recent lookbook for Pixie Market.

Ashlee is also on the cover of Minnesota Bride this month. View the spread here. The print issue of new CREEM magazine is now out. No word yet on when the mag, whose editor-in-chief is local photographer Jenn Cress, will be available for purchase.

Vita.mn has a slideshow of images from the Amanda Christine Pret-a-Porter Fashion Show on Thursday by Claire Molepske; so does Minneapolis2night.com.

Jane Belfry has a great Gaga-inspired shoe guide for City Pages in anticipation of Monday and Tuesday night's shows. Andrew Sullivan also has his tongue-in-cheek, "Best Lady Gaga outfits for..." post highlighting some of Gaga's most memorable outfits.

Local designer Laura Fulk has released an AW10 custom print as an iPhone 4 skin, printed on 3M™ Controltac™ Plus Graphic Film, designed by Melissa Breitenfeldt and Laura Weber. Download the high-res 960x640 wallpaper for Retina Display here.

Check out photos from IamMoody's Green Carpet event last Wednesday.

ANTM runner-up Raina Hein just did a shoot in Beverly Hills with Tony Duran, who has photographed a virtual who's who of the Hollywood and fashion set and is originally from Winona, Minn. (I'll be sure to post pix when they're up!)

MNfashion is partnering with Neiman Marcus for Minneapolis' version of Fashion's Night Out.

Fashion’s Night Out Fashion Sketch Contest

[Image courtesy Neiman Marcus]

Calling all fashion designers (and illustration novices): MNfashion just announced the Fashion Sketch Contest it's sponsoring as part of the festivities at the Fashion's Night Out event at Neiman Marcus on September 10. Click here for details on the event.

Sketch your inspirations for the Fall 2010 season and you could win a $500 gift card to Neiman Marcus.

Here is what to do:

1. Get yourself a nice sheet of paper that is 11”x14” in dimension.
2. Become inspired by at least 3 of the Fall 2010 Fashion Trends (listed below)
3. Show us your skills and sign your work.
4. Fill out the application
5. Mail or drop off your sketch and application to address listed below.

The sketches should be submitted on paper sized 11”x14”. Fabric swatches may be added, but keep in mind that these sketches will be hung on the wall and will need to be strong enough to support additions. Submissions will be received on a limited basis (30 total per category) so be sure to get your sketch submitted before the deadline. Limit one 11x14 page per person.

All fashion sketches will be on display during Fashion's Night Out on Friday, September 10th, 2010.

There will be 6 total winners: 3 fashion students and 3 emerging designers.

The top 6 winners will have their work displayed in the windows on Nicollet Mall during the Neiman Marcus Art of Fashion Event the week of September 13 - 18.

1st Place = $500 Neiman Marcus Gift Card
2nd Place = $300 Neiman Marcus Gift Card
3rd Place = $200 Neiman Marcus Gift Card

Judges- Joy Teiken- Designer, Joynoelle--- Kat Dalager- Manager of Print Production, Campbell Mithun, and MNfashion Board Chair--- Anna Lee- Executive Director, MNfashion

Deadline for submission is Wednesday, September 8th.

Neiman Marcus Fall 2010 Trends
Military Influences
The Pant Suit
Capes, Ponchos and Vests
A Wardrobe of Boots
The Structured Handbag

In review: Amanda Christine Pret-a-Porter F/W 2010

[Photo by Claire Molepske for Vita.mn]

Check out my review of Amanda Christine's fashion show at Vita.mn online.

by Jahna Peloquin
photos by Claire Molepske for Vita.mn

For her first solo runway show, local designer Amanda Christine Natzel kept things to her strong suit - simple and classic with an oh-so-slight, street-smart edge. It's no wonder the hard-working, business-savvy designer has been able to translate her wearable, perfectly tailored designs to an ever-growing populace - her designs are now carried by 25 boutiques nationwide. Natzel also has a knack for figuring out what works in previous collections and updating it season after season (see the side-ruffled pencil skirt and the front cross-pleated skirt).
But Natzel isn't without her surprises - her draped-collar vests and jackets added a perfectly up-to-date chicness to each look, as did her perfectly-draped, drawstring silk pants, particularly when paired with the new handbag collection by Natzel and Kimberly Jurek. These are pieces are ideal for the gal on the go, as they can easily go from the office to the cocktail party with a few minor tweaks.

The Thursday evening show at the spacious Nicollet Island Pavilion promised a Parisian flair, delivered mainly via a few decadent fur stoles (and the confident walks of the Vision models). But apart from the fur and the occasional pair of gloves, the styling make good on its apparent French-chic inspiration, and the presentation came off more trade show than fashion show. Regardless, it was a nearly flawless, strong debut for one of the Twin Cities' most prolific rising stars in its fledgling local fashion industry.

View more photos at Vita.mn online.

Saturday, August 28, 2010

Kerry Riley debuts Needle & Black designs

Now that Kerry Riley has re-launched her brand as Needle & Black, she's making it known with a shoot featuring her newest designs. From the looks of it, Riley's not making any grand departure from her work under the name Red Shoe Clothing Co., but with the added variety and color, it's fun to see Riley stepping outside of her comfort zone just a bit.

You'll be able to see these designs (including the above garment I commissioned from her to make for the recent vitaminwaterZERO "Flourish" fashion show), new screen-printed Needle & Black t-shirts, and jewelry by Lauren Neal's Carrier Pigeon at next Thursday's Studio Launch Party for the studio they share at Thorp Building in Northeast.

Loving the Parisian-style print of this top - and the easy-chic fit of it.

This is the dress (minus the train) Riley created for Laura Bennett of Red Pens for Voltage 2010 this past April. It's hard to see in this picture, but the bleaching is quite lovely. Riley says she plans to incorporate more of the bleached-out look in her t-shirts and future designs.

A lovely, simple little dress that is ultra-wearable. It's a silhouette Riley first debuted in January at Cliche's Avoid the Grey show, but looks so much different with this print.

This spy coat was part of Riley's "The Death of Red Shoe" show in May. The epaulet chain design is by Carrier Pigeon.

Photographer: Brian Bradshaw
Model: Kristina Lezepekova / Ignite Models.

Thursday, August 26, 2010

the651's Guide to Gaga

[Originally published in "The651's Guide to Gaga" for the651]by Jahna Peloquin

Lady Gaga is bringing her over-the-top stage show to St. Paul for a whopping two-night stand at the Xcel Energy Center on Monday and Tuesday. Little monsters, it's time to get geared up for a Capital City night of epic proportions!

Lady Gaga's Monster Ball tour

A Night of (Little) Monster Proportions

After the shows on Monday and Tuesday nights, you have plenty of opportunities to party. First hit up the Lady Gaga after parties at Camp Bar happening both nights after the concert. (There will be happy hour specials for ticket holders before the concert, too.) Expect a Gaga-rific soundtrack and hot dance floor, drinks specials galore (including a $5 Gaga-tini all day and a dollar off anything else with your ticket stub, 2-4-1s on taps and rails from 4-6 p.m. and midnight-2 a.m.), plus tons of people-watching opportunities! (490 Robert St. N., St. Paul, 651-292-1844, camp-bar.net‎)

At that point, you'll probably want to make a night of it and stay at one of St. Paul's many hotel options - but the only one fit for a queen of Gaga's stature is the historic Saint Paul Hotel. Hang out in their swanky hotel bar or hop over to the Saint Paul Grill located within the building. Take in the decadent architecture and accoutrements, as well as the impossibly glorious view. (Saint Paul Hotel, 350 Market St., St. Paul, 651-292-9292‎, www.saintpaulhotel.com)

If you still haven't gotten tickets, there are still a few available for the Tuesday night show. Tickets are priced from $51.50 to $177 at Ticketmaster, livenation.com, the Xcel box office and 1-800-359-2525.

Local Connection

Emma Berg's Lady Gaga jacket sketch
[Emma Berg's Lady Gaga sketch]

The Xcel Energy Center usually gives its visiting celebs and performers a Wild hockey jersey or something similar, but in the case of Lady Gaga, they've gotten a bit more creative.

The Xcel has commissioned local fashion designer Emma Berg to create a custom, one-of-a-kind fashion piece for the pop icon and we can't think of a better match. Berg's own distinctive, over the top personal style and fashion design skills make her a natural choice for such a project. The piece (pictured in the above sketch) will be a white swing-style jacket with a tall collar, in white satin with black and pink accents, inspired by the state flower: the ladyslipper.
Dress the Part

Gaga's show-goers are known to really go all out when it comes to their outfits. Though you probably can't afford her custom couture or designer swag, you can find ways to DIY if you're creative.

Hot Topic has a knockoff version of Lady Gaga's Jeremy Scott/Linda Farrow flip-glasses she wore in the "Paparazzi" video for only $12.99. Or get some big flat-top shades and glue on a bunch of gems for her The Fame cover album look. Claire's and For Love 21 have lace bunny ears, akin to Gaga's Maison Martin Margielas, for under $10. (Or you can make your own.)

Bold hair and makeup is a Gaga trademark. Dye your hair in pink or yellow streaks like Gaga's via Manic Panic hair dyes - or wrap them up in makeshift Diet Coke can curlers a la the "Telephone" video. You can still nab her powdery pink Viva Glam! lipstick at MAC for about $15.

Big shoes are a must. Try Forever 21 or Heartbreaker for some platform shoes - or hit up Hot Topic for some goth monsta-stompas. If you are really daring, take a trip to the local stripper store for some sky-high pumps. Sounds scandalous, but you really aren't going to get taller shoes anywhere else.

Entrepreneurial spirits will want to craft their own Gaga goods. Buy a cheap faux-leather cropped motorcycle-style jacket (Forever 21 has one for $34.80) and hot-glue on your own studs (which you should be able to find at any craft store).

Underneath, a glittery, shiny or see-through bodysuit will do - and try layering tights or leggings underneath if you're feeling a bit body-conscious. American Apparel is the obvious go-to for bodysuits, but they're popping up everywhere lately, from Urban Outfitters to Hot Topic to Forever 21.

Lady Gaga cover story

I wrote a couple of pieces for Vita.mn's Lady Gaga cover story, out today on newstands and online.

My first couple of articles profile a couple of local Gaga superfans - actress Allison True and drag queen Nina D'Angelo.

Nina D'Angelo: When it comes to finding Gaga superfans, you need look no further than the Gay 90's, the downtown Minneapolis club that's home to nightly drag shows. After all, Gaga is a queen's wet dream come true: a dazzling array of wigs, drag-a-licious makeup and elaborate, over-the-top costumes, complete with song and dance routines. And there is one Gaga impersonator in town on the tip of everyone's tongue: Nina D'Angelo. Click here to read more. [Nina D'Angelo. Image: Brendan Sullivan/Vita.mn]

Allison True: Gaga's over-the-top, impractical outfits show her penchant for theatricality, so it's only natural that some of her biggest fans are actresses. Enter Allison True, a regular in Candy Eye Factory's "fashion-fueled" films and the indie theater circuit (Mixed Blood, Park Square and Bryant-Lake Bowl, where she can be seen in "'Miniature Horses Don't Go to Heaven' and Other Plays Inspired by Real News Headlines"). Known for playing saucy and seductive characters with a healthy dose of wacky and donning homemade costumes, True is inspired by everything from a "weird lady at work" to -- you guessed it -- Lady Gaga. Click here to read more. [Allison True. Image: Brendan Sullivan/Vita.mn]

I also did a spread on Lady Gaga-inspired accessories to get you set for the big show(s) on Monday/Tuesday. The spread features Gaga's Viva Glam! lipstick, a one-of-a-kind chandelier necklace by local designer Bionic Unicorn at ROBOTlove, and Jeremy Scott-inspired flip sunglasses.

[Images courtesy Vita.mn]

Tonight: Amanda Christine F/W Fashion Show

Tonight I'm looking forward to Amanda Christine's first solo fashion show at Nicollet Island Pavilion. Check out my writeup in Vita.mn (online and on newsstands today). Below are some additional shots from the promo shoot by photographer Rod Hasse, featuring Vision model Mary Cann (who recently made a move to New York after getting signed to One Models).

Click here for previous Le Petit posts on Amanda Christine, and here for her full F/W 2010 lookbook.

Mantorville Times: A Trip to Max Lohbach

[Originally published in l'étoile magazine]
by Jahna Peloquin
Photos by Kate Iverson

Last weekend, l'étoile's own Kate Iverson and Jahna Peloquin, along with mplsart.com director Emma Berg, hopped town to visit designer and artist Max Lohrbach at the opening reception for his latest work in Mantorville, Minn. The amazingly intricate installation included painted figures in a late 1800s, Victorian-style arrangement - all wearing Max Lohrbach originals, of course. It was housed in the Mantorville Art Guild, which had awarded Lohrbach with a grant for the project. Afterward, we went to his charming old house, drank wine, tried on hats and looked at the thousands of historical trinkets scattered throughout the homestead. Fortunately, we captured all the loveliness.

Click HERE for more photos.

Wednesday, August 25, 2010

Fashion link roundup: Mid-week edition

[Jane Belfry photographed by Ellen Dahl Lawson/The Minneapoline]

Ellen Dahl Lawson snaps the stylish crowd at the Pizza Luce Block Party for Vita.mn. She also has some more shots at the Red Stag Block Party and Music in Mears. She also highlights stylist John Sand for the Style Star feature in Star Tribune.

Lawson also captures the lovely Jane Belfry at the vitaminwaterZERO Flourish rooftop fashion show (which I styled) for The Minneapoline.

Molly Roark, Jen Hughes, Mike Head (and Lisa, Greta, Ana & Golfis I'm not linked to) just got a "Phenomenal" direct from Project Runway's Nina Garcia on their Simon Doonan for Target Halloween runway show. Congratulations. Pictures to come. (Via Today's Pretty)

Local jewelry line Carrier Pigeon was nationally recognized for jewelry design & business development in the Halstead Bead Grant competition.

The new lookbook from local knit accessories designer Attagirl by kedrin is now online.

Ignite model Alex has been signed to Wilhelmina LA.

Local designer Vivian Aronson is participating in Boston Fashion Week with her line YQY by Vivian.

Hey Minneaplis area bloggers: MNfashion is looking for writers. Email thomas.mnfashion@gmail.com for details. (via MNfashion on facebook)

Local handbag designer Laura Nelli offers her natural beauty tips to local beauty blog Beauty Bets.

Har Mar Superstar takes a trip to the Megamall. (via LOL/OMG!)

Check out Emma Berg's sketch of her ladyslipper-inspired jacket for Lady Gaga.

Mpls.St.Paul Magazine's annual Shops issue is now online.

My Lady Gaga cover story and fashion spread for Vita.mn are now online, as are my spotlights on tonight's Amanda Christine fashion show at the BLUEPEG grand opening.

My recap on our trip to Mantorville, Minn., to visit Max Lohrbach's opening reception of his new exhibition is now online at l'etoile magazine.

I also update l'etoile's weekly shopping guide.

Emma Berg's sketch for Lady Gaga

In other Emma Berg news, here is Emma Berg's sketch of the jacket she was commissioned by Xcel Energy Center to make for Lady Gaga's Monday-Tuesday concerts there. Sara Glassman covers the story for Star Tribune, as did Allison Kaplan for Pioneer Press.

Emma was also on Lori & Julia's talk show on 107.1 FM today, where she talked about the Lady Gaga gift, mplsart.com and the Mpls.St.Paul Magazine: Shops cover.

Mpls.St.Paul's Shops issue goes online

The brand-new issue of Mpls.St.Paul Magazine's Shops issue is on newstands - digital ones, at least. The annual issue has made its way to a slick, page-turning digital format this year. There's tons of great stuff to read, including a mini history of Minneapolis shopping, local boutique profiles, fashion spreads, and a handy shops guide.

Arts curator/mplsart.com director/fashion designer Emma Berg (in a George Moskal skirt) shares the cover with some other local fashion ladies: Mall of America trend specialist Sara Rogers (in Joynoelle), ShopNBC host Wendi Russo, WCCO-TV anchor Amelia Santaniello, CW Television producer Kristen Aldridge, and Nash Avery Foundation co-founder Angie Wicka. (Is it just me, or do they look awkwardly Photoshopped together?)

Here's Emma in the spread inside, wearing a corset top by Max Lohrbach, pants she designed herself, and Chloe Sevigny for Opening Ceremony shoes from locally-based ShopFatal.com.

Here's Vision model Elle Williams modeling fall fashions, as styled by Mpls.St.Paul fashion editor Melissa Colgan:

MNfashion director and Voltage founder Anna Lee is also profiled in the issue:

It's great to see local fashion getting such great exposure in the mainstream mag. View the complete issue here.

Vision's Elijah and Wesley make a film

The trailer has just been release for a locally-made short film by Elijah Chhum (a Vision Models coordinator) and Wesley Meirick (a Vision model), The Boy With Green Eyes. The wardrobe styling was done by local stylist Jane Belfry. From what we can see, it looks lovely - and no surprise, coming from such a visually-inclined group.

The Boy with Green Eyes Trailer from Richard Louprasong on Vimeo.

l'etoile's shopping blog

Wow, it must be back-to-school fever - there's TONS of fashion shows, shopping events and sales this week! Check out l'etoile's packed weekly shopping blog for all the deets, including the Amanda Christine fashion show, grand opening parties for BLUEPEG and Manufactory, Fifth Element's sidewalk sale and more!

Click here!

New logo!

Le Petit Connaisseur de la Mode has a new logo, courtesy of Chris Larson! Chris is a fabulously talented graphic designer who has been art director for Voltage, MNfashion and l'étoile magazine, and recently got a high-profile graphic design position with Aveda corporate. He also created the logo for my business cards and my website, www.jahnapeloquin.com.

Tuesday, August 24, 2010

CREEM Magazine preview

You heard about new NYC-based magazine CREEM - now here's your first preview of a spread from the brainchild of Minneapolis-based photographer Jenn Cress.

Local It Girl Ines Kovacevic posted this page from the spread on her facebook page in which she was model (Cress did photography and Amber Brenke did hair and makeup).

A lovely taste of what's to come, I'm sure...!

Vision model Mary heads to NYC

Model-of-the-moment Mary Cann of Vision has had a quick rise to the top of the fashion game in Minneapolis, landing the Amanda Christine F/W fashion show promo ad, City Pages' summer fashion spread, and Emma Berg's Voltage 2010 lookbook. Now, she just announced she's been signed to One Models in New York. The gamine 16-year-old is making the move to New York temporarily and will still be represented locally by Vision.

[Mary in Emma Berg; Photo: Emily Utne]

Congrats, Mary!

See more of Mary on my Mary Cann tag.

Monday, August 23, 2010

ArielSimone heading to New York Fashion Week

Adrienne Yancy will be participating in one of the hallmarks of a fashion designer's career: showing at New York Fashion Week. Under her line ArielSimone, the local designer will be presenting her Spring 2011 swimwear line in a collective show that also includes Project Runway alumni Leanne Marshall (Season 5's winning designer) and Korto Momolu (a Season 5 runner-up). Though said to be inspired by the bold colors and sex appeal of Miami, the collection will get a local touch via sunglasses by Minnesota natives Coco and Breezy. The show is slated for September 12 at the Skylight West Studios in New York.

Fashion link roundup: Weekend wrap-up

A photo of Minnesota-native eyewear designers Coco & Breezy sitting on the runway at the Catherine Malandrino/Mary J. Blige fashion show in New York is featured in the current issue of ELLE Magazine.

Blasphemina's Closets posts lovely ladies in underwater-themed costumes by Blasphemina's Closet, jewelry by Bionic Unicorn and hats by Apatico at Saturday's "The Deep" fashion party. Photosynthetique has another set of photos.

Local knitwear designer Kevin Kramp was featured in the latest issue of SCHON Magazine. (Click here for a screencap of the page.)

Local photographer Benjamin Fredrickson talks fashion with Jane Belfry on City Pages' Dressing Room blog.

Registration for Fall MNfashion Week, slated for September 20-26, is now open.

Lunalux was awarded "Best Paper Goods" by Minnesota Monthly in September's Best-of issue.

High Plains Thrifter has a handy little map of thrift store treasures located north of the Twin Cities on Highway 35.

For the third consecutive year, Elle Magazine has named the Jon Charles Salon one of the nation's top 100 salons. St. Paul's FiveTwoSix Salon Spa Gallery also landed on the list for the first time. Entrepreneur.com also recently covered "The Jon Charles Stimulus Plan," now in its second year.

Mpls.St.Paul Magazine covers upscale resale boutique June.

Saturday, August 21, 2010

Test shoot: Louise P. by Jane Belfry + Emily Utne

Local stylist Jane Belfry's new test shoot with photographer Emily Utne, hairstylist Theo Nguyen, and NYC-based model Louise P. According to Utne, "These photos haven't a stitch of editing and this girl is perfection!" The images are indeed lovely in their simplicity.

Take a look:

Friday, August 20, 2010

New NYC mag CREEM features some local talent

The newly-launched, NYC-based fashion quarterly CREEM has some local connections. Its marketing director is Dustin Helgeson, a retail/fashion veteran who recently relocated to New York, and its editor-in-chief is Jenn Cress, a Minnesota-based photographer. Cress also did the shoot for the lead-off image currently on the mag's website, which stars Vision model Diane Johnson, now based in New York, with makeup by Romeny Chan and hair by Adam Livermore.

[Image by Jenn Cress for CREEM]

The magazine launches in New York with a September 2 launch party. Stay tuned to the mag's facebook page as details emerge.