Showing posts with label maurices. Show all posts
Showing posts with label maurices. Show all posts

Tuesday, November 29, 2011

Christopher Straub gets national press for his maurices line

The national press barrage for Christopher Straub's line for maurices has officially begun. Here is his "Waterfall" sequin clutch featured in December's issue of Seventeen:


I've gotta say, it would make a great addition to a holiday party ensemble.

Monday, November 28, 2011

Line review: Christopher Straub for maurices

Christopher Straub's line for maurices hit stores and maurices.com over the weekend. Let's take a look at the results, shall we? (And while you're at it, check out my updated review of his namesake collection that he debuted on the runway a couple of weeks ago with photos of each look.)










From the looks of it, maurices and Straub seem like a perfect match. The designer has, unsurpringly, taken his more commercial, mass-friendly silhouettes into the collection and capitalized on his girly-rocker aesthetic - snakeskin prints, baroque chain jewelry, ruffles and his trademark petals. The fabrics on the red, one-shoulder dress and top are a bit cheap-looking (typical for cheap-chic collaboration lines), but the petal print dress and black ruffle dress are pretty cute. As for the accessories, the petal scarves are pretty unique and fun, and though much of the jewelry is fairly generic-looking, the beaded bracelet with the tassel is pretty great. And his bags have been one of his biggest sellers for his namesake line, and these are pretty good interpretations of those. And the waterfall sequin case clutches are pretty cute. But does the world really need another pair of jeggings?

It must be said that this collaboration is a pretty big deal for any designer, let alone a Project Runway alum. The opportunity to get your name, face and designs in 800 stores of a major retail chain is a rarity for an emerging designer. (Only 80 locations are carrying the full line, while the other 720 stores will carry his accessories and fragrance, with prices ranging from $12 to $89.) Come to think of it, the only past Project Runway designer to achieve this level of partnership is season four winner Christian Siriano, who has had collaborations with Payless, Victoria's Secret, and Bluefly. If Straub wasn't already a household name, he's about to be.

Wednesday, November 16, 2011

Sunday: Live Chat & Online Fashion Show with Christopher Straub

On the eve of their upcoming collaboration launch with Christopher Straub, national retailer maurices will host a live online chat and fashion show with the Project Runway fan favorite this Sunday on maurices' Facebook page.


The clothing, accessories and fragrance line launches on maurices.com beginning on November 22, and starting Black Friday, November 25, 80 select maurices locations will carry the full line, with the other 720 stores carrying his accessories and fragrance with prices ranging from $12 to $89. Watch behind-the-scenes footage of the photoshoot for Christopher’s new line, hear him talk about his inspiration, and join in a live chat with Christopher at 7 p.m. CST.; questions will be accepted via the maurices' Facebook wall, Ustream tab, or Twitter.

Here's a preview of the line Straub posted today:

Tuesday, November 8, 2011

Christopher Straub announces maurices collaboration

Last night, Christopher Straub officially announced that his forthcoming partnership with Duluth-based national chain maurices will launch later this month.

For now, you can check out the namesake collection from the Project Runway season six darling in a Spring/Summer 2012 runway show this Sunday. Judging by previews, the collection will debut some of Straub's own custom designed prints and feature a tougher edge than we've seen from the designer in the past. Here's a preview of his "Shattered Leather Dress":


Front row VIP ticket holders will receive a custom bag/tote designed by Straub ($100), and first and second row VIP ($50) are invited to a pre-show reception (includes apps and one drink ticket); general admission is $25, available in advance here. Enter to win a limited edition Christopher Straub Petal Purse ($350 value) with purchase of a $10 raffle ticket. Proceeds will benefit the Child Neurology Foundation. (Doors open at 3:15 p.m. for VIP ticket holders and 3:45 p.m. for general admission, 4 p.m. fashion show, Sunday, November 13. The Westin Edina Galleria, 3201 Galleria, Edina, 952-567-5000, www.christopherstraub.com)