Launching Sunday: SHIP&SHAPE

In the increasingly viable world of e-retailing, more and more local designers and entrepreneurs are abandoning traditional brick-and-mortar for something with a bit further reach. One could count the success of (former) Minneapolis knitwear designer Annie Larson, who landed features in national magazines and an exclusive collection for Madewell on the strength of her e-shop. Now, her longtime pals Erin Smith (of SISBRO Design), Annika Kaplan and Maddy Nye (of MN&Co) are joining forces to open their own e-shop, SHIP&SHAPE. The e-shop will have a focus on limited edition handmade goods from themselves and 15 of their crafty friends, including Larson and Voltage 2010 standout Rachel Blomgren, with quarterly collections launching every season. The store launches with "Ornamento," a pop-up shop on Sunday at Honeycomb Salon (Noon-4 p.m. 3504 Nicollet Avenue, Minneapolis.)

The shop owners shared with me some preview images of their holiday 2011 collection to get your appetite going: