[Lauren Conrad with a piece from her Kohl's collection. Image courtesy of Kohl's]
Minneapolis ex-pat fashion designer Ra'mon-Lawrence Coleman finally revealed the celeb he's been collaborating with on an exclusive line for Kohl's: Lauren Conrad of The Hills fame. The reality TV star-turned-fashion designer surely will benefit from Ra'mon's sophisticated touch.
It's the first time Ra'mon's officially in the national spotlight, though it's doubtful Conrad's people want it known that she's getting some help on the line.
Ra'mon had this to say about the line:
"I have many hats on right now. One of which... collaborating with Lauren Conrad of 'The Hills' on a new line for Kohl's. She's such a doll!" He also says: "The collection is so amazing! I think people are going to freak a little. Can't wait for everyone to check it out. Definitely worked hard on it."
The line, which will range from $20-60 "California-inspired" casual t-shirts, dresses and jeans, will launch this October exclusively at Kohl's nationwide. It should provide a welcome reprieve from the cute-but-basic separates from her Lauren Conrad Collection, a bit pricier in the $150 range.
UPDATE: Midwest style blog The Midwasteland used this story as a source for their blog on Lauren Conrad's line for Kohl's. Neat.