Monday, December 15, 2008

On the Style Circuit: Diet Coke gets stylish, Air Jordan gets sweet, and M.I.A. gets Caribbean

Diet Coke presents Style Series

Rihanna + Robin

Image courtesy GQ Magazine

Diet Coke is taking its association with stylish calorie counters with a sweet tooth to the bank with its latest advertising concept. Entitled Style Series, the live and online entertainment and lifestyle program hit the internet on Tuesday, showing up in banner ads on youtube and and on electronic billboards in Time Square. Last week’s special featured Rihanna, who gave a sneak peek at her E-film about her collaboration with Frida Giannini of Gucci, singer Robin Thicke who performed songs off his latest album, and fashion designer Cynthia Rowley, who showcased her latest fashion collection. The special aired one-time-only, but you can check the Style Series website for weekly bite-sized nuggets of the special, plus behind-the-scenes footage, unaired interviews, and more. Two more specials are set to air in early ’09.

The Air Jordan I Valentine's edition

Guys, looking for a gift for your sweetheart this Valentine’s? Get a jump on your V-day shopping with the new Valentine’s Day-themed Air Jordan I Mid in a red/pink-white colorway. The sneakers features a pink out-sole with a white mid-sole, topped off by a very colorful upper. The retro-styled shoe features red and pink basketball-drawn hearts and are available in small sizes, perfect for the ladies. ($79.99 at

M.I.A.’s new clothing line

A jacket from M.I.A.'s line

If you’ve always loved M.I.A.’s style but need some help emulating it, the singer’s got your covered – literally. She’s recently launched her debut fashion line Okley, which is composed of bomber jackets, leggings and bodysuits, on global streetwear online store The “Afrika”-inspired line retails for $65-210, and currently is limited to eight pieces. The limited availability of the line is sure to keep it relatively exclusive, just how M.I.A. likes it. To promote the line, the singer put together a wild video (viewable on her website and entitled “Real Pirates of the Caribbean” that features a young blonde boy modeling her womenswear line. Check it out below:

Originally published on Go2 online.

No comments:

Post a Comment