Friday, November 5, 2010

SCENEaSOTA previews

I'm very much looking forward to SCENEaSOTA tomorrow night at Loft2. Tickets are still available at Cliché, so be sure to pick yours up today.

[A look from Kevin Kramp, photo by Amy Gee]

Here's my (original, full-length) writeup for

In its third annual edition, the SCENEaSOTA fashion show is set to continue its forward momentum for another year. Bolstered by an impressive lineup and perhaps an even more impressive lookbook (helmed by Voltage art director Chris Larson), the production of this year’s show is leaps and bounds from its humble beginnings, on a makeshift runway in a tiny bar only two years ago. It comes on the heels of September’s “Pale Rider,” an MNfashion-produced runway show featuring Raul Osorio and Danielle Everine that decisively raised the bar for locally-produced fashion shows. With its mix of up-and-comers (Britta Fueerhelm, Jenn Bratvold), returning designers (Jenny Carle, Kathryn V., Carmichael Claith), and more established names (Kevin Kramp, Raul Osorio, Frances Zerr) – coupled with some noted accessory designers (Carrier Pigeon, Ferociter, Ruby3) and Vision models – it’s clear the show owes a great debt to Voltage. In this case, rock and roll is traded out for some film segments by Elijah Chhum and additional visuals by Ken Hannigan. (8 p.m. Show at 9:30 p.m. Sat. $10-15. 21-plus. Loft2 (above OM), 401 1st Av. N., Mpls. 612-870-0420.)

Here's my writeup for Secrets of the City and l'étoile magazine:

In its third year running, the show that is all about homegrown talent is back with another fresh crop of emerging local fashion designers. If the lovely lookbook (art directed by the fantastic Chris Larson) is any indication, this year's SCENEaSOTA should be a smashing success. This year, producer Maritza Ramirez is throwing in some additional multi-media elements - audio/visual design by Anthem Heart and film segments by Elijah Chhum - that are sure to be a nice match to the fashions hitting the runway. This year's designers include fresh faces (Britta Feuerhelm, Jenn Bratvold), SCENEaSOTA vets (Carmichael Claith, Jenny Carle, Kathryn V.), Voltage alumni (Raul Osorio, Frances Zerr) and established designers (Kevin Kramp), with new accessory collections from the likes of Ruby3, Carrier Pigeon, Ferociter, and Bionic Unicorn. Drop in early to schmooze with other fashionable guests, sip on a cocktail, preview the designs in a pop-up shop, and mingle with the designers before the runway event. Afterward, stay for a bumpin' afterparty with DJs and dancing. Tickets are $10 general admission or $15 seated and available in advance at Cliché. Doors open at 8pm and the event is 21+. For more info visit Facebook.

And check out the SCENEaSOTA lookbook while you're at it:

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