Oishiimomo F/W 2010 Collection Lookbook

Oishiimomo designer Mackenzie Labine has released her F/W 2010 collection, "Lovemonster," which she debuted in June at the "I Feel Love" fashion show. (Check out a review of the show by l'etoile magazine founder and creative director Beth Hammarlund.) I'm really loving the illustration on the first photo - it connects to the harajuku/FRUiTS Magazine roots of Oishiimomo. Mackenzie's screened "Love Monster" t-shirts ($30-50, with design work by Angie Hanson), one-of-a-kind skirts and dresses, hair bows, as well as Bionic Unicorn jewelry are available for a limited time at Cliché, with additional t-shirts and Bionic Unicorn jewelry also at ROBOTlove. You can scoop up Monsterlove plushies at Lauren Roberts' Etsy shop. (Mackenzie is also taking commissions for similar styles/sizes at mackenzie.labine@gmail.com.)












Hair Bows and apparel by Oishiimomo
Photos by Emily Utne
Hair and Make-up by Miyagi Salon
Models provided by Vision Management Group
Plushies by Lauren Roberts
Jewelry by Bionic Unicorn
Stlying by Jane Magnitude